Main Subjects = Sport marketing
Beyond Visibility: Determining and Ranking the Factors Affecting Out-of-Home Advertising Performance in Sports Arenas

Volume 4, Issue 1, May 2026, Pages 60-75

10.22108/asml.2025.147235.1121

Fatemeh Khaliliyan; Ghodratolah Bagheri Ragheb; Ali Saberi; Bita Arabnarmi


An Analytical Review of the Research Literature on E-Sports Businesses (From Concepts to Development Models)

Volume 3, Issue 2, December 2025, Pages 1-19

10.22108/asml.2025.145169.1080

Tohid Aghayi Khan Mohammad; farzad Nobakht; Heydar Farkhondeh


Emerging Business Development Model in the Sports Industry

Volume 3, Issue 1, August 2025, Pages 23-43

10.22108/asml.2025.143617.1057

Ali Ghanbari; Mohammad Soltanhoseini; Zahra Halajpoor; zahra Borgheyan


Changing direction in sports marketing: Flexibility in the digital age

Volume 3, Issue 1, August 2025, Pages 108-119

10.22108/asml.2025.144679.1073

Masoud Darabi; Maryam Hosseini Asgarabadi


The Effect of Using Word-of-Mouth Marketing on the Identity of Sports Brands

Volume 1, Issue 2, December 2023, Pages 107-116

10.22108/asml.2024.139848.1038

Aylar Sefidgar; Sadaf Hesari; Ali Saberi; Rohollah Nikosokhan Sedghi