Archives in Sport Management and Leadership

Main Subjects = Sport marketing

Beyond Visibility: Determining and Ranking the Factors Affecting Out-of-Home Advertising Performance in Sports Arenas

Volume 4, Issue 1, May 2026, Pages 60-75

10.22108/asml.2025.147235.1121

Fatemeh Khaliliyan; Ghodratolah Bagheri Ragheb; Ali Saberi; Bita Arabnarmi

The Impact of Visual Web Advertising on Brand Equity in Online Sports Shops: The Mediating Roles of Perceived Value and Brand Identity

Volume 4, Issue 1, May 2026, Pages 108-121

10.22108/asml.2025.146908.1108

Seyed Mohammad Javad Razavi; Mehdi Nazemi; Azam Tolabi-Mazreno

An Analytical Review of the Research Literature on E-Sports Businesses (From Concepts to Development Models)

Volume 3, Issue 2, December 2025, Pages 1-19

10.22108/asml.2025.145169.1080

Tohid Aghayi Khan Mohammad; farzad Nobakht; Heydar Farkhondeh

Emerging Business Development Model in the Sports Industry

Volume 3, Issue 1, August 2025, Pages 23-43

10.22108/asml.2025.143617.1057

Ali Ghanbari; Mohammad Soltanhoseini; Zahra Halajpoor; zahra Borgheyan

Changing direction in sports marketing: Flexibility in the digital age

Volume 3, Issue 1, August 2025, Pages 108-119

10.22108/asml.2025.144679.1073

Masoud Darabi; Maryam Hosseini Asgarabadi

Predicting the Attraction and Retention of Customers in Sports Pools in Isfahan City Using a Decision Tree: Presenting a Data Mining-Based Model

Volume 2, Issue 2, December 2024, Pages 62-77

10.22108/asml.2025.143993.1060

Seyed Masoud Mirsaeidi; Davood Nasr Esfahani

The Effect of Using Word-of-Mouth Marketing on the Identity of Sports Brands

Volume 1, Issue 2, December 2023, Pages 107-116

10.22108/asml.2024.139848.1038

Aylar Sefidgar; Sadaf Hesari; Ali Saberi; Rohollah Nikosokhan Sedghi

Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers

Volume 1, Issue 2, December 2023, Pages 133-145

10.22108/asml.2024.140341.1041

Davood Nasr Esfahani; hengameh shams

Presentation of the Development Model of Branding of Clubs in the Premier Football League of Isfahan Province

Volume 1, Issue 1, July 2023, Pages 45-55

10.22108/jhs.2023.137651.1025

Maryam Karimian

The Role of Service Quality Dimensions in the Brand Equity of the Iranian Football Clubs Based on the SERVQUAL Model

Volume 1, Issue 1, July 2023, Pages 56-66

10.22108/jhs.2023.136895.1010

Mojtaba Salari; َAkbar Jaberi; Koorosh Ghahreman Tabrizi

Investigate the Application of the AIDA Model in the Sport Industry: The Effectiveness of Advertisements of Famous Athletes on Students' Attitudes

Volume 1, Issue 1, July 2023, Pages 67-80

10.22108/jhs.2023.137566.1024

Amir Ojagh; Alireza Elahi; Hossein Akbari Yazdi

Archives in Sport Management and Leadership

Journal Archive

Volume 4 (2026)

Volume 3 (2025)

Volume 2 (2024)

Volume 1 (2023)